SERVICES

Helping global teams improve Spanish language quality and evaluate multilingual AI for Mexican and US Spanish audiences.

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Based in Ciudad Obregón, Sonora, Mexico, I have worked at the intersection of language and technology since 2004. My experience spans e-commerce, retail, software, apps, and digital communications, where I help teams create accurate, culturally relevant Spanish content and evaluate the language technologies behind it. My principal areas of specialization are Mexican Spanish (es-MX) and US Spanish (es-US). Although these audiences share a language, they do not necessarily share the same terminology, cultural references, expectations, or communication patterns. Effective localization treats each one on its own terms.

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Areas of expertise

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Localization strategy and leadership

I connect linguistic requirements with product priorities and business goals. My experience includes leading teams of up to 12 linguists, defining workflows, guiding language decisions, coordinating resources, and establishing quality standards for complex, high-volume programs.

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Multilingual AI evaluation

I evaluate AI-generated and machine-translated content for meaning preservation, terminology, fluency, cultural suitability, and fitness for purpose. I also help define evaluation criteria, identify recurring failure patterns, and turn linguistic findings into practical improvements.

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Language technology and cross-lingual search

I apply linguistic expertise to NLP evaluation, query adaptation, and multilingual search relevance. This work helps preserve user intent, account for language variation, and protect names, brands, product terms, and other essential entities as information moves between languages and locales.

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Internationalization and product localization

I help teams identify language and locale requirements early in the product lifecycle. My experience includes software interfaces, dynamic product catalogs, and localized digital content, where linguistic decisions directly affect clarity, findability, and consistency.

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From linguistic findings to better decisions

My approach is collaborative and evidence-based. I translate linguistic findings into clear recommendations for the people building, managing, and evaluating multilingual products.

Rather than treating individual errors in isolation, I look for patterns that can improve guidelines, workflows, evaluation methods, and product decisions. My goal is to help multilingual products feel clear, relevant, and trustworthy to the people who use them.

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Let’s connect

If your team is working on localization strategy, multilingual AI evaluation, or Mexican and US Spanish language quality, email me at contact@juliomadrid.net